Supermarkets are known for groceries and daily essentials — but what if a small electronics section could bring in strong profits with minimal space? This is the story of a medium-sized supermarket chain that partnered with our factory to introduce their own brand of charging cables and successfully boosted daily sales.
Customer Type: Mid-size supermarket chain
Region: Kenya (East Africa)
Store Count: 12 locations
Initial Focus: Household, groceries, personal care
Reselling third-party cables with inconsistent quality
High return rates for tech accessories
No margin control — dependent on middlemen
Low conversion from “tech corner” shelf
The supermarket was looking for reliable, branded accessories they could trust — and promote under their own name — with better price control and quality consistency.
We provided custom packaging using their house brand design. The factory MOQ was flexible (3,000 pcs per model), ideal for multi-store testing without risk.
We offered pre-bundled packaging (blister/card) with barcode labels and hanging holes — ready for direct display, no repackaging needed at store level.
Top-selling 1m and 1.5m Type-C and iPhone cables, with reinforced ends and 2.4A charging. Shelf life over 12 months ensured long-term storage safety.
| Metric | Before | After 90 Days |
|---|---|---|
| Return rate | 8–10% | <1% |
| Average daily sales per store | 5–7 units | 18–25 units |
| Profit margin per cable | Under $0.20 | Up to $0.55 |
| Repeat purchase rate | Rare | Increased due to trust in private label |
“Charging cables are not our core business, but this partnership helped us create a clean, trusted tech section that customers notice. The quality is solid, packaging looks great, and we control the margin.”
Supermarkets can benefit from reliable tech accessories as impulse or backup purchases. By working with our factory, this chain turned a low-performing shelf into a high-conversion spot with zero product returns and consistent profits.
Interested in adding private label charging cables to your retail shelves? Contact us today and we’ll help you build your brand from the ground up.
Q1: What is the minimum order quantity (MOQ)?
Our MOQ for custom branded cables is 3,000 pieces per model. For unbranded or factory-standard packaging, we can start from 500–1,000 pcs.
Q2: Can we customize the packaging with our supermarket brand?
Yes, we support full customization — including logo, color, language, barcode, and shelf hooks. We offer card packaging, zip bags, and blister packs to match your store layout.
Q3: What certifications do your cables have?
All our cables meet CE, RoHS, and FCC standards. Upon request, we can provide test reports and country-specific safety labels.
Q4: Do you provide after-sales support?
Yes. We offer a 12-month product warranty and responsive support via email or WhatsApp. If there are any quality issues, replacements or refunds can be arranged quickly.
Q5: How long does production and delivery take?
Standard lead time is 15–20 days for production. Shipping by sea usually takes 20–30 days depending on destination. We also support air freight and consolidated shipping for small batches.
Tel: 86-0755-28518222
Skype: jason@yyw.cn
Add: No.22 Chenhe Road,Liuyue,Henggang Town,Longgang District,Shenzhan,China.
