Customer Case : How a Retail Store Partnered with Our Factory to Launch a Profitable Private Label Charging Cable

In today's competitive electronics market, physical retail stores are looking for new ways to differentiate and increase margins. This is the story of a retail customer from Southeast Asia who transformed his small shop into a recognized local brand by partnering with our factory for custom charging cables.

Customer Profile

• Customer Type: Mobile accessories retail store

• Location: Manila, Philippines

• Shop Size: Around 25 sqm, inside a busy electronics mall

• Old Business Model: Purchasing branded cables from wholesalers

Initial Challenges

1. Lack of product consistency and customer trust

2. Low profit margins from selling established brands

3. No brand loyalty — buyers treated it as a one-time purchase

The customer aimed to build his own store label with reliable quality and higher profit per item, while also increasing repeat purchase rates.

What We Did

1. Created custom packaging with shop logo

We designed private label packaging with his store logo, bold colors, and local language highlights. Minimum order was only 1000 pcs, making it easy for small stores to start branding.

2. Recommended proven cable models

We supplied three hot-selling models: Type-C 2A, Lightning fast charging, and 3-in-1 cables. These were reinforced with stronger connectors and braided wires for durability — ideal for local demand.

3. Provided in-store display tips

To improve product visibility, we offered free paper card backings and small hooks so he could organize products neatly on display walls.

Results After 3 Months

Customer Feedback

“My customers now come back asking for ‘our cable.’ The packaging looks professional and the quality is stable. I make more profit and finally feel like I’m building something long-term.”

Conclusion: Your Brand, Our Factory Support

Retail stores don't have to compete on price alone. With the right factory partner, even small shops can offer private label products that drive loyalty and improve margins. From packaging to product quality, we help you deliver a consistent, branded experience.

If you're running a physical shop and looking for reliable, customizable accessories, contact us to start building your store brand today.