Seasonal promotions are a great way for brands to drive sales and attract new customers. In this case study, we’ll explore how a retailer leveraged a custom cable promotion to increase product sales and engage more customers during a major holiday sale.
Business Model: Retailer specializing in tech accessories
Region: North America
Primary Products: Electronic accessories including cables, chargers, and adapters
Challenge: Low engagement during holiday sales, high competition
Difficulty standing out in a crowded market
High product cost and slim margins on typical electronics accessories
Lack of exciting promotional offers to attract customers
We worked with the retailer to design exclusive cable bundles tailored to specific promotional themes (e.g., "Tech Holiday Gift Bundles"). This included offering our high-quality cables as part of a larger tech accessory set, allowing the retailer to upsell and cross-sell additional products at a discounted price.
During the promotional period, we offered a bulk discount on cable orders, allowing the retailer to sell at a higher margin while still providing customers with attractive prices. This pricing strategy helped drive more volume without sacrificing profitability.
We provided custom packaging with the retailer’s branding, ensuring that the cables stood out on store shelves and online platforms. This customization made the products more appealing and aligned with the retailer’s holiday promotions.
| Metric | Before | After 1 Month |
|---|---|---|
| Sales revenue from cables | 10% of total sales | 25% of total sales |
| Customer engagement (website traffic) | Low, with minimal seasonal spikes | 50% increase in website visits during promotion |
| Social media mentions | 10 mentions per week | Over 100 mentions per week during the sale |
| Product returns | 3% of units sold | 1% of units sold |
“The promotion we ran with custom cable bundles was a game changer. Not only did our sales soar, but the customer response was overwhelmingly positive. The custom packaging made our products stand out, and the discount helped us sell at a profit while attracting more customers.”
By collaborating with us for custom cable orders, the retailer was able to offer exciting promotions that not only increased sales but also improved brand visibility and customer engagement. Strategic promotions with the right products can be an effective way to drive revenue and customer loyalty.
Ready to plan your next promotion with custom products? Contact us today to learn how we can help you design a successful promotion that boosts sales and customer satisfaction.
Q1: How long does it take to receive the custom cables after placing an order?
Our typical lead time for custom cables is 10–14 business days, depending on the size of the order and any custom branding requirements.
Q2: Can I create a custom bundle with different tech accessories?
Yes! We can work with you to create a custom bundle that includes cables, chargers, and other accessories for a comprehensive promotion.
Q3: Do you provide digital assets for marketing our promotion?
Yes, we can provide digital images, banners, and other marketing materials to help you promote your campaign effectively online and offline.
Q4: What types of custom branding do you offer?
We offer various branding options, including custom logos on the cables, personalized packaging, and unique labels for promotional products.
Q5: Are there any minimum order quantities for promotional products?
Our minimum order quantity for promotional products is 500 units, but we can work with you to tailor the order size based on your campaign needs.
Tel: 86-0755-28518222
Skype: jason@yyw.cn
Add: No.22 Chenhe Road,Liuyue,Henggang Town,Longgang District,Shenzhan,China.
