Customer Case: Power Bank Rental Brand Uses Custom Cables to Reduce Loss and Build Brand Trust

In the fast-growing portable charging market, cable durability and brand visibility are key to scaling profitably. Here's how a European power bank rental startup improved user satisfaction and reduced equipment loss with our factory's custom cable solution.

Customer Profile

• Business Model: Power bank rental via app in airports and shopping centers

• Region: Spain and France

• Device Type: Portable charging stations with integrated cables

• Challenge: Cable breakage, theft, and lack of branded recall

Key Pain Points

1. Generic cables prone to damage or detachment

2. No branding on accessories, reducing return rate

3. Inconsistent cable types (Lightning/Type-C) causing user frustration

Our Tailored Solution

1. Durable reinforced 3-in-1 flat cables

We supplied extra-strong 3-in-1 cables (Type-C, iPhone, Micro) with flat nylon sheathing to resist public-use damage, reducing replacements by 70%.

2. Anti-theft design with fixed ends

The cable ends were customized with anti-pull locking joints to fit into their rental stations and prevent easy detachment or theft.

3. Brand logo molded into cable head

Each connector had their logo embedded via laser engraving — increasing return rates and reducing mistaken identity with other brands in public locations.

Results After 3 Months

Customer Testimonial

“Our previous suppliers couldn't handle the real-world stress of rentals. These cables have outlasted even our stations. The brand engraving also helps keep the ecosystem clean — users know it's ours.”

Conclusion: Smart Cables, Smarter Rental Business

As the sharing economy scales up, choosing high-durability, branded accessories isn't just about longevity — it's about creating a better user loop and brand control. Our factory supports rental firms from cable customization to lifecycle planning.

Need cables for your rental station or shared device network? We’ve helped over 20 leasing brands worldwide reduce cost and complaints. Let’s build yours.

Frequently Asked Questions (FAQ)